An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...

Rising costs and job insecurity are pushing marketers to focus on “affordability tension” and changing consumer milestones ...

The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around ...

The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is ...

Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as its UnBoxed conference kicks off.

Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by ...

Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in just ...

Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to ...

But that appears to be what Snap’s going with thus far, and there’s good reason why Snap’s looking to add Perplexity in.

Drawn Together” tells the story of two animated figures as they journey across holiday cups to reunite and is set to the tune ...

The goal is to enable large enterprises to sift through tens of millions of records to identify, segment and understand ...

More than 600 creators have signed up for the Chewy Storefronts platform, enabling them to curate shoppable product lists ...