Madison Media Alpha, a unit of Madison World, has been appointed as the Media AOR for Zouk following a multi-agency pitch.

Marketing and Trade Marketing, AB InBev India, on India being the 4th largest market globally for Budweiser, how scaling of ...

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

Factor Communications, writes about going beyond the numbers - why marketing metrics like likes and impressions aren't enough ...

Rise of ‘take rates’—the share of ad budgets that vanish into platform fees, data costs, fraud prevention layers, and ...

Mother's Day is the perfect time for brands to move beyond the traditional bouquets and chocolates, weaving emotional ...

The app features original content, unreleased classics, mentorship sessions, masterclasses, jam sessions, open mics and ...