The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...
Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not ...
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ...
The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new ...
Jane Lin-Baden, chief executive of Publicis Groupe Asia Pacific, and Tara Ford, chief creative officer, at Droga5 ANZ and ...
"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with ...
Martin Sorrell, the founder and former chief executive of WPP, has claimed that the “role of a CMO has got easier”. Speaking ...
Publicis Groupe is merging two of its key creative networks, Leo Burnett and Publicis Worldwide, into a unified network ...
Entries are now open for you to nominate and celebrate the remarkable female professionals who inspire through their ...