Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

Shalom Gonzalez is a performance marketing expert who specializes in scaling paid media programs across Google and Microsoft.

AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.

The fight focuses on default search deals that critics say lock out competitors and limit choice for users, advertisers, and ...

Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants ...

SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google ...

Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

The agentic web is emerging fast. Definitions, practical applications, and pros and cons help clarify what readiness really ...

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.