Google’s Discover core update prioritizes locally relevant content based on a user’s country while reducing sensational and ...

AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and ...

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

Shalom Gonzalez is a performance marketing expert who specializes in scaling paid media programs across Google and Microsoft.

AI-powered search is driving record engagement and ad growth, as executives say new experiences are adding usage, not replacing queries.

AI local packs and ads are shrinking organic space. New data shows why calls drop even when 3-pack positions hold — and what you must change.