The regional campaign showcases the new BOSS Bottled Beyond Eau De Parfum through immersive retail theatre a star-studded advertising campaign and comprehensive digital programme with Club Avolta.

The triple appointments underline Victorinox’s commitment to strategically expanding its travel retail footprint and market share, with strengthened leadership in two key growth regions.

Harding+ CEO Chris Matthews sailed twice with Princess Cruises and Carnival Cruise Line as a regular guest to observe the retail experience first-hand.

The pop-up showcases the Swiss luxury watchmaker’s latest collections and travel retail-exclusive novelties including timepieces from the Pilot’s Watches, Portugieser, Portofino, Aquatimer and ...

Welcome to the Discovery Channel. No, not the Warner Bros-owned factual entertainment media programme. We’re talking travel retail, Sue Y. Nabi style.