Google's Pixel phones have often resembled knockoff iPhones over the past decade, and the company's strategy is paying off with significant interest.

Apple is selling a mindset, while Google is offering an actual set of features. People who don’t want to spend over $1,000 on an iPhone are still waiting for features such as ProMotion displays and a telephoto camera, and if they take a look at the Pixel 10, they’re going to start wondering why.