For B2C and ecommerce, then, your zero-click mitigation strategy needs to cover the full range of searches. For B2B, you can ...

The Apple executive also shared that the number of Google searches made on Safari decreased for the first time ever this year ...

If your concern is bias: Don’t just critique from the sidelines—get in the room. AI learns from us. Our prompts, questions, ...

Trump may delay TikTok ban deadline again, giving ByteDance more time to sell USoperations amid ongoing political tensions.

Lawmakers across the United States, from both major parties, are intensifying efforts to regulate social media access for ...

Amidst its antitrust backlash, the tech giant is looking to get a slice of the inevitably lucrative market for ads embedded ...

US President Donald Trump may extend the June 19 deadline for ByteDance to sell TikTok’s US operations if a deal isn’t reached by then.

Perplexity, the AI search startup founded by Aravind Srinivas ... expressed interest in acquiring embattled tech platforms like TikTok, is also preparing its own backup plan: the company is ...

Multiple studies have shown that click-through rates on organic listings drop by 40% or more when AI-generated answers are ...

The rise of AI isn't just about tools-it's about tectonic shifts in how we market, build, and operate businesses. In this ...

As digital video takes center stage, IAB CEO David Cohen reflects on a landmark year for the NewFronts – from connected TV’s ...

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