John Halley tells TheWrap the media giant is seeing "strong demand" from advertisers across its portfolio The post Paramount ...

Plus, Pedro Pascal’s escalating beef with J.K. Rowling and why David Zucker isn’t so happy with Paramount right now.

After false dawns, would-be disruptors to Nielsen hope 2025 might be their year. VideoAmp’s Peter Liguori, amid legal battles ...

The NCAA "March Madness" Men’s College Basketball event was a key reason that Paramount Global and Warner Bros. Discovery posted overall viewership gains in March, according to Nielsen.

The venerable CBS newsmagazine is in an unprecedented bind between a Trump lawsuit and a pending sale of parent company ...

Nielsen has refreshed its monthly “The Gauge” report to count Warner Bros Discovery’s (WBD) and Paramount Global’s streaming services as collectives, rather than on an individual basis.

NFL Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for ...

Yellowjackets Season 3 is the show’s most-watched batch yet, and its finale is the most-watched episode so far. Paramount ...

Compared to the Season 2 finale, that marks a 19% increase overall and a 54% increase when isolating for streaming viewership alone, according to a combination of Nielsen’s measurement of linear ...

The new “Yellowstone” series centered on Kayce Dutton has been greenlit at CBS, Variety has learned. The project was first ...