Ford lost $5 billion on its EV business in 2024—and things could get worse this year
Ford is the first major automaker to report earnings since Trump signed an executive order stating that the U.S. would impose 25% tariffs on goods from Mexico and Canada, which would affect Ford.
Ford EVs To Lose Billions Again In 2025
Last quarter, the company’s EVs hit positive variable profitability, meaning revenues on sales are greater than the costs to build the vehicles, an important milestone. Unfortunately, the situation with GM’s cross-town rival,
Ford goes protectionist as EV losses top $5B
Ford CEO Jim Farley has a question about President Donald Trump's threatened tariffs on imports from Mexico, Canada, and China: Why stop there? Farley
Ford expecting mounting EV losses this year
Ford revealed in its latest earnings report that its Model e electric vehicle division is expected to see losses above $5 billion in 2025, similar to last year.
Ford Projects Significant Losses On EVs in 2025
Ford’s Model e electric division has stacked up some staggering losses in recent years, recording a $5.1 billion shortfall in 2024. Unfortunately, the automaker said it expects to lose even more in 2025 as a challenging market and an unpredictable political landscape take their toll.
Ford’s EV losses hit billions in 2024, is the worst yet to come?
Tariffs could compound Ford’s problems. President Donald Trump’s threats to impose 25% tariffs on imports from Mexico and Canada could fur
Hosted on MSN27m
$400B Worth Japanese Giant Comes to NASCAR's Rescue Amidst Ford's $100M Plummet
For years, NASCAR has struggled to reclaim the mainstream dominance it once enjoyed. The post $400B Worth Japanese Giant ...
Ford: Why I Am Buying The New 1-Year Lows
Ford's Q4'24 earnings also highlighted a $1.4B loss in EV operations, overshadowing strong performance in other divisions.
Electrek4d
This is the Chinese EV Ford’s CEO says it needs to beat ‘straight up in a street fight’
After announcing its electric vehicle business lost over $5 billion in 2024, Ford could face even more headwinds this ...
autoevolution3h
Ford's Results Show BEVs Are Yet to Prove They Can Be Profitable
Did Ford forget how to earn money with cars? Do its profitable competitors know something it doesn't? Is everyone reporting ...
Ford CEO Jim Farley Says Big Electric Trucks Aren't Profitable Just Yet
"Customers have shown that they will not pay any premium for these large EVs," Farley said in an earnings call.
Ford shares slide as automaker forecasts weaker growth, further losses for electric vehicle unit
Ford Motor Co. is forecasting weaker earnings growth for this year and further losses in its electric vehicles business as it ...
Test-Driving The 2025 Ford Explorer Electric
The Ford Explorer Electric was introduced after the Ford Mustang Mach-E, and was soon followed by the Capri. Of course, ...
Inside Jeep’s Frantic Race to Drive Harrison Ford to Super Bowl LIX
A decision by Jeep to enlist actor Harrison Ford for a Super Bowl commercial was a last-minute gambit that almost didn't ...
Hosted on MSN7h
Ford CEO Admits Electric Pickups and SUVs Fail at Towing and Bets on New Strategy
Ford's CEO, Jim Farley, admitted that electric pickups and SUVs are not ideal for towing due to the excessive size of the ...