Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...

“FOBO is a serious problem that can inflict far more damage than FOMO,” McGinnis noted. “Unlike FOMO, which is largely an ...

FOBO, or Fear of a Better Option, causes anxiety and leads to indecision due to the thought that better alternatives are ...

What you’re feeling is FOBO – the even worse cousin of FOMO. It’s a problem intricately entwined with the modern age, causing paralysis over what should be even the most trivial of decisions.

When we see our family and friends out having fun, we may start to get FOMO (the fear of missing out). However, have you ever ...

An icon in the shape of a lightning bolt. Impact Link Rapid AI advances present an alluring opportunity for businesses to boost productivity and efficiency. But while CEOs battle their FOMO and ...

McGinnis coined the term FOBO, as well as FOMO, back in 2004 when he was a student at Harvard Business School and wrote an article titled “Social Theory at HBS: McGinnis’ Two FOs.” ...