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U.S. Corn Flakes Creator Kellogg Bought By Italian Candy Maker Ferrero For $3.1 Billion
The Italian food giant Ferrero is expanding its North American portfolio by acquiring WK Kellogg, known for iconic brands like Froot Loops, Rice Krispies and Corn Flakes. Ferrero, known for brands like Nutella and Kinder, announced it will buy WK Kellogg’s for $23 a share, representing a total enterprise value of $3.1 billion.
The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get ...
mlive on MSN2d
Kellogg sold to Italian candy company: How leaders are responding in the ‘Cereal City’WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for ...
U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...
The creator of a number of breakfast-table staples is getting a new owner as Ferrero Group and WK Kellogg Co. have announced ...
Kellogg, the maker of such brands as Frosted Flakes, Froot Loops, Rice Krispies and Raisin Bran, began business in 1906 as ...
From tuna noodle casserole to mango-almond crisp, corn flakes aren't just for breakfast anymore -- and haven't been for decades. On the 100th birthday of the all-American breakfast cereal, Bonny ...
"Corn Flakes Were Invented to Prevent Dudes from Jacking Themselves Off." 2 March 2018. Soniak, Matt. "Corn Flakes Were Part of an Anti-Masturbation Crusade." Mental Floss. 28 ...
Onlymyhealth on MSN3d
Is it Healthy to Eat Cornflakes for Breakfast Daily?Do you like eating corn flakes for breakfast? Cornflakes are a breakfast staple as a quick and convenient option. But is it ...
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