The coffee giant will give top executives up to $6 million in stock grants if the brand meets cost-reduction goals by the end ...

Starbucks is exploring how to remove canola oil from its food lineup in the U.S. In one example, the company is considering ...

Starbucks Corporation (NASDAQ:SBUX) is a frequent feature of Cramer’s morning show. In most of his appearances, the CNBC host spends quite a lot of time defending CEO Brian Niccol from bearish ...

Starbucks is releasing a new Frappuccino, and here's what you can expect. Starbucks has unveiled the Strato Frappuccino ...

Starbucks is releasing a new Frappuccino, and here's what you can expect. On Tuesday, July 8, Starbucks will unveil the ...

However, Starbucks has been struggling lately, and CEO Brian Niccol is responsible for fixing it. The company is coming off four consecutive quarters with declining sales, and its Q2 fiscal 2025 ...

Howard Schultz, the former CEO of Starbucks, said he did a "cartwheel in my living room" when he heard Brian Niccol's turnaround plan for the coffee chain. Saul Loeb/AFP via Getty Images; Michael ...

Since CEO Brian Niccol’s first week at the company, he has been pledging to bring it “back to Starbucks” to lift sluggish sales. Brian Niccol. Anjali Sundaram / CNBC file ...

LAS VEGAS— Howard Schultz gave a full endorsement of Starbucks SBUX -0.78% Chief Executive Brian Niccol’s turnaround plan, with the chain’s former leader saying work under way is helping to ...

Brian Niccols, CEO of Starbucks, speaking with CNBC on Oct. 31st, 2024. Niccol's "back to Starbucks" strategy centers on the idea that the company's culture has faltered.