Coca-Cola announced plans to stop selling Coke Zero in the US in August, replacing it with a beverage with a different recipe, design, and name: Coke Zero Sugar. We put Business Insider's newsroom ...

Coke Zero, on the other hand ... in 2005 was accompanied by marketing targeted toward men, such as the can's design.

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Coke Zero Sugar is attesting that “fan work is thirsty work” for its March Madness campaign.

Everyone knows what Coca-Cola tastes like. Even though it’s hard to describe, it has a flavor that is one of its own. Even other colas taste different – the common taste test between Coke and ...

Coca-Cola Zero Sugar is tapping into March Madness hype with a new campaign that revolves around the idea that being the best sports fan can be “thirsty work,” and that Coke Zero is the ideal ...