Since breaking onto the scene in 2020, Represent 247 has been one of the fastest growing fashion brands in the UK. With a ...

Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX in Sunderland.

Bullen, took center stage. The mix of Savile Row structure, deconstructed streetwear, and subversive details hinted at a fresh direction. And in a final, cheeky touch, guests left with T-shirts ...

Liverpool women’s activewear streetwear brand, Red Run, is expanding in a partnership with Bury-based sports and ...

Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX in Sheffield. From gorgeous Georgian town houses to jaw-dropping penthouses, converted campervans to ...

Huddersfield-based Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX, a sub-brand of iconic Avirex Dept. Hela Brands has worked with Avirex ...

Alfredo Cionti, President of Avirex, says: “The launch of AVX is a real milestone, bringing a new streetwear label with such heritage to the UK. Working with the team at Hela Brands to create ...

Hela Brands has worked with Avirex, a brand renowned for its high end and legendary aviator aesthetic, on the creation of AVX, bringing a more affordable label to the UK market. Having invested ...