Santa Cruz County announced that the local tourism industry grew by 3.2% in 2024 and spending reached nearly $1.5 billion. National Travel and Tourism Week began Sunday, May 4, and continues through ...

A new state report highlights the growing severity of the housing crisis in Santa Cruz County. The report reveals that a two-person household earning $127,000 per year now qualifies as low income. In ...

With Visit California forecasting a 9.2% decline in international visitors over 2024 and a 0.7% drop in visits overall, Santa ...

In her weekly look at local business, Jessica M. Pasko reports that Santa Cruz County's tourism nonprofit sees some choppy ...

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