In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Businesses and communities alike have to face unpredictable challenges during a crisis, involving economic downturns, pa ...

Promotional merchandise, in the view of the music industry, is the way to achieve a number of business targets. Increasing awareness and reach of an artist’s music and persona.

Promotional products are meant to last, sure, but that doesn’t mean you shouldn't pay attention to when the product lends itself to re-orders. Identifying the Right Audience.

The promotional products sector, with sales of $25.5 billion in 2022, proves that businesses seek partners who can translate their brand ethos into tangible items.

Corporate gifts or promotional items can serve a variety of purposes. They are primarily employed as a marketing technique to build brand awareness and broaden the audience that really is aware of ...

Marketing can be a tough environment to succeed in, especially if your business has several competitors trying to get their share of the market. Using promotional merchandise can be a useful way to ...

WOODINVILLE, Wash., Dec. 4, 2024 /PRNewswire/ -- Bensussen Deutsch & Associates LLC (BDA), the world's leading Merchandise Agency™ for Fortune 1000 enterprise companies, entertainment properties ...