With rising consumer demand, brands are leveraging influencer marketing, quick-commerce, and experiential campaigns to stay ...

Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just ...

the drug is also known as “Pink Cocaine.” In real life, there have been no records of Tucibi inspiring any similar substances in the Indian underground drug world. Therefore, Mithai—the show’s take on ...

we have our own version of the hot pink - Mithai Pink aka Hot Pink. A popular choice for Indian wear and accessories, it complements yellows, gold, purple, orange, and lime green well. It's okay if ...

With its blue and pink-lined white minarets ... walked into his office in his banquet-style hotel, holding a box of mithai.

With its blue and pink-lined white minarets ... a group of Punjabi friends who walked into his office in his banquet-style hotel, holding a box of mithai. “The family that just came to invite me to ...

Healthy Mithai Co. specialises in diabetic-safe mithai, allowing health-conscious consumers and those with dietary restrictions to enjoy sweets guilt-free. Healthy Mithai Co specialises in ...

Penguin Young Readers is set to release Mustafa’s Mithai, a heartwarming picture book by Sana Rafi and illustrated by Nabi H. Ali, that explores the sweetness of South Asian desserts and the joy ...

Festivals are reminders that bingeing on sweets & fried stuff is a ruinous food culture. But lecturing consumers isn’t enough. Regulation must bite down on makers of ultra-processed food The PM ...

On Feb 24, police received a tipoff about a woman transporting illicit liquor to Pul Mithai in north Delhi. "Acting swiftly, our team laid a trap near Signature Bridge and intercepted an auto.