By Christine Hauser In two photographs taken for the fashion retailer H&M, the model Mathilda Gvarliani is seen ... how to showcase our fashion in new creative ways — and embrace the benefits ...

H&M is the latest company to pursue a trend that has unsettled some fashion industry insiders. As the use of images generated ...

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the ...

We've been hearing a lot in the past year about the rise of digital twins in advertising. They've been used in the automotive ...

H&M uses AI to create digital twins of models for marketing campaigns. While praised for innovation, the move faces criticism ...

The high-profile collaboration between Georgian model Mathilda Gvarliani and French luxury fashion house Chanel continues ...