Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

Lisa, Patrick Schwarzenegger, Walton Goggins and Aimee Lou Wood hit up fashion’s biggest night despite the nerves caused by ...

If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, ...

The Milwaukee Public Museum won’t just be in a new location come 2027, it will have a different name and logo when it moves ...

Alter is a senior correspondent at TIME. She covers politics, social movements, and generational change, and hosts TIME's Person of the Week podcast. She is also the author of The Ones We've Been ...