The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

Macrotech Developers accused House of Abhinandan Lodha of fabricating documents to misuse the 'Lodha' brand for a Goa project. Allegations include a fake board resolution to grant brand usage.

Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on ...

Abhinandan Lodha-led HoABL has filed a police complaint against Abhishek Lodha’s Macrotech Developers. In a fresh escalation to the feud between the Lodha brothers, Abhinandan Lodha-led House of ...

Lodha versus Lodha case: Macrotech alleges use of 'fabricated documents' by HoABL for use of Lodha brand (Abhishek Lodha (left) and Abhinandan Lodha (right). (HT_PRINT) The allegations were denied ...

For much of the last century, ad agencies operated on a 15% media commission—agencies were paid 15% of a client’s media spend as revenue. The creative work was funded from this commission ...

House of Abhinandan Lodha has reported to the police about forged documents used to change the names of its group companies, allegedly by an unknown entity. This follows Macrotech Developers ...

Macrotech Developers Ltd (Lodha) has informed stock exchanges about alleged forgery and fraud committed by the House of Abinandan Lodha (HoABL). The latter has, however, denied the allegations ...

The House of Abhinandan Lodha (HoABL) has appointed Saurabh Jain as its new Chief Marketing Officer. Jain, who brings over two decades of cross-industry marketing expertise, will now spearhead ...

Mumbai: The Lodha brothers have sought three more weeks to resolve the trademark dispute between them through mediation. The dispute arose when Macrotech Developers Ltd, led by Abhishek Lodha ...

Refuting the allegations in the PIL, a spokesperson of Lodha Ventures, the holding company of the House of Abhinandan Lodha, said: “We remain fully committed to upholding the highest standards ...