Jaguar's Type 00 has been showcased to the British public for the first time this week. We got up close and personal with it ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

In a stunning illustration of the adage “go woke, go broke,” Jaguar, the historic car manufacturer, is facing a catastrophic sales decline of 97.5% in Europe following their controversial rebranding ...

Jaguar’s bold rebranding gamble is under scrutiny as the luxury automaker insists its dramatic sales decline isn’t tied to the shift, but fans and analysts aren’t convinced.

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The ...

Sales of the luxury motoring manufacturer appear to be in freefall following its controversial move to scrap its iconic ...

Jaguar sent ripples through the industry with its Type 00 Concept in 2024, and now production form has been spotted.

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% in April 2025. The shift to an all-electric, ultra-luxury brand, coupled ...

The rebranding has not gone without missteps. The outsourced situation led to reported infighting within the automaker. The Type 00 will ride on a new platform dubbed Jaguar Electric Architecture ...

Lifestyle Twitter When re-brands go wrong - from Jaguar to pear shaped Tropicana Sometimes brands undergo a rebrand in attempt to stay relevant in today's fast moving society, however it can often ...