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The brand centers around the ancient Indian hair oiling ritual. Its signature hair growth oil, Make It, fueled the company's success. It earned £3.3 million in revenue. Kaur's personal ...

Hair-oiling is an ancient Indian tradition that has recently become a social media trend, with almost half a million TikTok ...

Erim Kaur and her grandmother worked on formulating a blended hair oil for six years before eventually arriving at a ...

The Fable & Mane Scalp and Hair Oil has almost 1,000 Amazon reviews for its benefits that include growth and added shine.

Erim Kaur, a London entrepreneur, transformed an ancient Indian hair oiling tradition into a $4 million luxury haircare brand, ByErim. Inspired by her mother and grandmother, Kaur created a refined, ...

A 30-year-old Indian-origin influencer is gaining popularity online for generating $4 million (approximately Rs 34 crores) in ...

London-based influencer Erim Kaur has earned nearly $4 million with ByErim, a luxury haircare brand inspired by traditional ...

Erim Kaur turned her heritage and personal story into ByErim, a $4M haircare brand inspired by Indian traditions. Discover ...