But throughout all the hullabaloo about brand purpose, people rarely seemed to apply the ... A really good place to begin is with the Japanese concept of ‘ikigai’. There’s no direct translation of ...

Vivian Temi, Marketing Manager at the Tanzania Tourism Board (TTB), officiated the well-attended launch event held recently ...

While Ikigai provides the “why” behind our actions ... consultant working on improving the component level supply chain for a popular electric vehicle brand and also enabling the disruption of ...

Dar es Salaam. Tanzania’s tourism landscape has welcomed a new player with the official launch of Ikigai Safaris, a premium travel company aiming to redefine adventure and wellness tourism across ...

A lot of us have likely seen the Ikigai Venn diagram — the one that promises a life of purpose if you can just find the sweet spot between what you love, what you’re good at, what the world needs, and ...

It’s imperative to find your own trigger and join the tribe of those already immersed in Ikigai. Just embark on a soul-questing or self-explorative voyage that guarantees you a cocoon of happiness.

We spoke to Erin Niimi Longhurst, author of Japonisme, who explained to us exactly what ikigai and how you can embrace it. “Ikigai is a word that means purpose, or your reason for being.