Peeps was the reigning champion of Easter candy trends across the U.S., according to Google. Gummy candy was the second most ...

Peeps, jellybeans or chocolate eggs? See which Easter candy comes out on top in each state, according to Google search data.

The most-loved and most-purchased category of candy around Easter is chocolate. According to the NCA, 89% of people who make Easter baskets include chocolate and candy, with the most popular items of ...

Americans are expected to spend a near-record $23.6 billion on Easter in 2025. That's shy of the all-time high of $24 billion ...

Peeps is Just Born's most recognizable brand and one of a handful of candies that evoke strong reactions — good and bad. Some ...

Co-owner Malcolm Porter says this is a big season for them since Easter is a candy holiday. He says customers are looking for those “filler” candies like wax bottles, pop rocks, and the old ...

U.S. adult consumers plan to spend an average of $189.26 on food, gifts, candy, clothing and decorations for the holiday, up from an average of $177.06 in 2024. Food and candy historically tend to ...