A North Carolina fan's sign with a play on the Air Jordan logo featuring Bill Belichick and girlfriend Jordon Hudson is a hit on social media.

It was an exercise in corporate branding that wouldn't have raised an eyebrow in most pro sports. In college sports, it ...

Caitlin Clark has already broken records on the court, but her latest achievement might be the one that cements her as more ...

Texas planted a flag in Ann Arbor after beating the Michigan Wolverines early last year, but that doesn't mean Steve Sarkisian wants his Longhorns to try it again. After seeing Ohio State start a ...

AUSTIN, Texas — Fans at Darrell K. Royal-Texas Memorial Stadium (DKR) will soon see a new logo on the field, thanks to a ...

Speedway High School is combining the thrill of the Friday Night Lights with its rich history of racing. New Release: Farm, ...

Michigan fans will see the Allstate logo on netting in the north end zone of Michigan Stadium beginning with the season opener Saturday night.

Nike and the NFL unveiled Rivalries uniforms for eight teams in 2025, city-inspired alternate looks debuting in AFC East and ...

Abercrombie & Fitch has made it easier than ever for football fans to score fashion-forward NFL merch. After the clothing ...

The Pac-12 Conference extended its media contract with The CW Network in a deal that calls for the network to carry 13 ...