And while the nods to ‘90s nostalgia are strong, shoppers are quick to point out that this affordable lip liner holds its own ...

A lot of moisturizers promising gushy, glowy skin can just as easily trigger massive irritation or breakouts for those of us who weren’t blessed with pore-less skin. Luckily, beauty sleuths have ...

SHOPPERS are rushing to buy a Birkenstock dupe at a popular high street shop that is over £100 cheaper than the celeb-loved ...

E.l.f. Beauty Inc. management misdirected that demand was high and inflated inventory levels were fine before its stock’s ...

Beauty is a high-growth, high-margin, beauty and skincare brand with a rapid following. Check out why we rate ELF stock a ...

When it comes to race preparation, beauty is playing an increasingly significant role for a new generation of runners.

Don't worry—we've done the TikToking for you, so you can head straight to your local drugstore.

Beauty (ELF) ended the recent trading session at $53.47, demonstrating a +1.56% swing from the preceding day's closing price. The stock outperformed the S&P 500, which registered a daily loss of 2.36% ...

I tried the E.l.f. and Milk Makeup Hydro Grip primers. Read more to see which primer helps your makeup grip better, is more ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

The Xfinity and Craftsman Truck Series are on the horizon of one of the most anticipated stops on their respective schedules ...