These real-life women – not paid celebrities or actors – have been using Dove soap for decades, with the ad showcasing just ...

it turns out that those creamy, white bars from Dove, embossed with that iconic bird logo, aren’t actually bars of soap at all. According to the company (and to the packaging on Dove bars ...

Of course this is how it ends. Dove, friendly soap company and bastion of body-positive marketing, finally goes too far and literally engineers its packing to reflect the women to whom it markets.