Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency ...

After all, a guest doesn’t come to dinner empty-handed. And when the host is prominent, a bottle of Coke Zero won’t do. From the start, man has always brought offerings. Adam and Noah ...

New Delhi: Conceived by Ogilvy, the new ‘Coke Zero Auditions’ campaign plays off a universally well-known ‘method acting’ routine where actors pretend to sip an imaginary beverage ...