Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing director ...

If you’d have told my father, back when he was mixing oven cleaner by hand in a second-hand mixer, that one day his product ...

X is adding information about location and previous usernames to profiles. It's intended to help you verify authenticity, but ...

Germ-conscious in the pandemic era but still craving a donut and coffee? Procter & Gamble, which has already teamed up with Dunkin' Brands to promote the use of its cleaning products in restaurants, ...

A Scottish-based company is cleaning up in the world of industrial and commercial janitorial services, with a major expansion ...

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Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

Don’t be fooled by products that say you can squirt them on your glass and magic happens. Mechanical agitation is part of ...

Follow ZDNET: Add us as a preferred source on Google. Google's new feature will hide sponsored results in Search. "Hide sponsored results" applies to all ads on the page. If you immediately scroll ...

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Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.