And to promote recycling last year, Coca-Cola’s campaign with Ogilvy New York used smashed versions of the logo as they appear on crushed cans. With “Classic,” Coca-Cola isn’t so much finding ...

Coca-Cola’s campaign with Ogilvy New York used smashed versions of the logo as they appear on crushed cans. With “Classic,” Coca-Cola isn’t so much finding experimental or clever ways to ...