The Spanish label—which happens to be Zara’s sister brand—first gained traction in the U.S. market during the ’90s—and now, ...

customer traffic and loyalty (“I shop there because they carry my favorite brands.”) as advantages by stocking and promoting the manufacturer brand themselves. When it comes to private labels ...

Brandview Labels Lanka (Pvt.) Ltd has been recognised as the Best National Industry Brand (Small Scale) in the Design, Packaging and Paper-Related Industry Sector, at the National Industry Brand ...

Differentiation is still the name of the game in marketing, and big brand campaign tactics are uniquely equipped to cut ...

In a noisy, competitive world full of outdated leadership norms, your brand is your power. More than a nice-to-have, it’s ...

In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy.

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

In this article, we’ll explore the key strategies needed to develop a successful brand that resonates with both your people ...

Russell Brand has said his “promiscuous” behaviour ... the system of justice and will be fully cooperative, knowing in my heart I’m completely innocent of these allegations.” ...

Opinion: Omnus Law's Judy Yen says Duke University's ire over a T-shirt worn in "The White Lotus" shows why intellectual property attorneys should engage in proactive brand monitoring and preemptive ...

The Prada Group already owns several other designer labels including Miu Miu and luxury footwear brand Church's. Its acquisition of Versace will create a multi-billion dollar luxury fashion group ...