Letterforms were created to record meaning – to hold ideas and prevent them from being lost. Over time, they evolved to educate – and through typography – to carry a voice or emotion. Type connects us ...

The use of fonts for branding really took off in the late 19th century and early 20th century as advertising and marketing ...

Days after making the switch from Under Armour to Nike, Auburn football has shared a sneak peak of what its newly-branded ...

Our brand fonts may not always be available for use in Word documents, PowerPoint presentations and other digital applications. This page offers appropriate substitutes. NOTE: These fonts are not used ...

Fonts: If your brand is more modern, use a sans serif font like Arial for a clean, crisp look. If it’s more traditional, consider a classic like Times New Roman.

This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025.Here’s ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...

In response to rising consumer complaints, India's drug regulator is set to implement new labelling norms for medicines that prioritise readability and help make informed choices ...

Place Font Examples: Now, take different font examples you are considering and position them within the chart. This placement helps you visualize how each font relates to your brand’s identity.

Petrona is our brand’s serif font. Use Petrona bold italic or Petrona bold for special callouts or accents on your professionally designed pages. Petrona regular is ideal for longer copy. Roboto and ...