In our inaugural Brands on Fire LIVE, we spoke with Alex Tomlin, SVP of Marketing for Bacardi North America, about the success of Bacardi brands, culturally-relevant marketing initiatives, educating ...

Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single "I LUV IT." To announce Cabello's new campaign with the alcohol brand ...

It's the history of Cuba and what it means to be Cuban, distilled into a glass of Bacardi rum. Listen on: Apple Podcasts | Stitcher | Spotify | and more. Reported and produced by Charlie Herman ...

This Women's Month, Bacardi shines a spotlight on Luz Irizarry, a talented female Maestro-in-training, as she steps into her ...

This Women's Month, Bacardi shines a spotlight on Global VP Emma Fox, who, having helped bring a fresh take to the world of Spritz with the ST-GERMAIN Spritz, was recently appointed to also lead Globa ...

The most famous and wealthiest by a long way are the 600-strong Bacardi clan a family as notorious for its feuding as for its rum. And they are marking the occasion in bellicose style, says Louisa ...

But, back to Casa Bacardi. Casa Bacardi is, with the most basic definition, the Bacardi family’s rum distillery where rum is made and distributed around the world. The grounds are open to the ...

New contemporary bottle, new marketing campaign and new signature drink for iconic Italian vermouth brand HAMILTON, Bermuda--(BUSINESS WIRE)--Family-owned spirits company, Bacardi is meeting ...