With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

A policeman walks past a logo of the Board of Control for Cricket in India (BCCI) during a governing council meeting of the Indian Premier League (IPL) at BCCI headquarters in Mumbai April 26 ...

"At this stage, the current policy will remain intact, as it is of paramount importance to both the nation and our institution, the BCCI," Saikia told Cricbuzz. The family rule, part of BCCI's 10 ...

The Board of Control for Cricket in India (BCCI), on Thursday, lifted the COVID-imposed ban on using saliva on the ball in the impending 2025 season of the Indian Premier League (IPL) after the ...

The BCCI has decided to lift the ban on the use of saliva to shine the ball for the upcoming IPL season after consulting with team captains. This makes IPL the first major cricket event to ...

The Board of Control for Cricket in India (BCCI) may consider making changes to the 'family diktat' introduced after the Test series defeat against Australia, according to a report by India Today.

The BCCI is thinking about allowing players to use saliva on the ball again during the IPL. The proposal will be discussed with IPL team captains. The ICC had banned the practice due to COVID-19.

Photograph: Kind courtesy Mufaddal Vohra/X The BCCI's policy of limiting family time for international men's cricketers remains in effect, despite growing scrutiny. The policy, which restricts ...

The BCCI is likely to announce its central contract list in the next few days. According to reports, the BCCI is set to convene a meeting on Saturday with BCCI secretary Devajit Saikia and India ...

The Board of Control for Cricket in India (BCCI) took the cricket world by storm as last year they announced a list of players with central contracts for the 2023-24 season. Two notable names who ...

Photograph: Kind Courtesy Mufaddal Vohra/X Virat Kohli's public criticism of the BCCI's family policy for overseas tours has sparked a potential shift, with the Board now reportedly reconsidering ...