At long last, Utah’s NHL team has a name. Smith Entertainment Group revealed the new name and permanent identity of the ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the Utah Mammoth.

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

These days everyone has an opinion on design, and a new logo is always liable to come in for some harsh judgement, although ...