A national airline has copped major backlash over an advert promoting the return of its flights to Paris. Pakistan International Airlines posted a photo of a plane flying at the Eiffel Tower on X as part of its campaign to mark the first flight from Islamabad to Paris after a safety ban was lifted.

Pakistan International Airlines (PIA) is getting a bumpy ride over a promotional graphic that appears to evoke a terror attack on Paris.

A controversial ad promoting Pakistan International Airlines flights to Paris has sparked a major online backlash due to its resemblance to the 2001 attack

The ad is being criticized for its imagery, which is reminiscent of the 9/11 attacks that took place in the United States, the Daily Beast, The Guardian and NBC News reported. On Sept. 11, 2001, terrorists hijacked a total of four commercial planes, two of which were flown into New York City’s Twin Towers.

The controversial post on PIA's official X account showed a picture of an airplane that appeared to be headed for the Eiffel Tower with the words, "Paris, we're coming today." There is another line on the graphic,

The Pakistan International Airlines released the advertisement on Friday to celebrate the resumption of flights to Paris that same day. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

Pakistan International Airlines came under intense scrutiny after it shared an advert that appeared to show one of its planes flying into the iconic Eiffel Tower

An advertisement meant to celebrate the resumption of flights to Paris showed a jet pointed toward the Eiffel Tower.

In the advertisement for its new Islamabad-Paris route, a PIA plane is depicted approaching the Eiffel Tower with the English text: "'Paris, we are coming today'". After the European Union imposed a four-year ban on flying to Europe,

Pakistan's national airline has apologised for the advertisement, which is still online more than a week after it was first posted.

The creative shared by the airline showed a plane aiming at the French landmark with the caption “Paris, we’re coming today”. The advertisement received major flak online with many comparing it to the

Pakistan International Airlines on Friday issued an apology over a controversial post on its official X handle, celebrating the resumption of Europe flights after a four-year