Streaming giant Netflix have come late to the game in showing live sport but have already made a big impression. The NFL and WWE have delivered large viewership numbers. Netflix has cemented its reputation as a leader in streaming entertainment.
The NFL and the Jake Paul-Mike Tyson fight highlighted a blowout fourth quarter for Netflix, which beat Wall Street analyst expectations for revenue and net income. Netflix posted quarterly revenue of $10.
Netflix co-CEO Ted Sarandos called live sports on the streamer “a really fantastic thing” but said dipping into the NFL, WWE and more “doesn’t really change the underlying economics of full season, big league sports being extremely challenging.”
The NFL’s Christmas Day debut on Netflix helped the streaming platform to 8.5% of total TV viewing in December, tying Netflix’s best share set in July 2023, according to new Nielsen Gauge data.
Netflix announced Tuesday it will raise prices on most of its subscription tiers in the US and Canada after the streaming giant reported 19 million new subscribers in the last quarter of 2024.
The other tiers of service have seen price hikes before. Netflix last raised the price of its Standard plan in January 2022, upping the monthly cost to $15.49 from $13.99. The company increased the cost of its Premium tier by $2 to $19.99 a month in 2022 and then raised it again in October to $22.99.
Streaming as a viewing category leveled up again in December, according to Nielsen’s monthly Gauge report, rising 9% over the previous month after a comparable gain in November. Collectively, streaming outlets accounted for 43.