Some influencers have early access to Meta's new "Made with Edits" tag, which the company began rolling out this week.
Instagram reportedly thinks sticking Reels in a separate app will remedy the sting of losing TikTok, but it may just leave us with two dying apps instead of one.
Edits also provides a green screen video feature, stackable videos, and video overlays. These latter two features are commonly found and used in the short video editing application TikTok, a competitor to Instagram.
The Meta-owned company is looking to take advantage of the uncertainty of Chinese-owned TikTok in the United States.
Instagram could be changing how you view your short-form vertical videos as it looks to benefit from the potential TikTok ban in the U.S.
Instagram appears to have delayed the launch of the video-editing app Edits by two weeks; it is now expected to launch on March 31.
Instagram may be considering spinning off its Reels feature into a standalone app. The company's head, Adam Mosseri, was reportedly overheard discussing the idea with employees as part of a broader strategy to better compete with TikTok, according to The Information.
Instagram is considering the launch of a separate app for its short-form video feature, Reels, its chief Adam Mosseri told staff this week, the Information reported on Wednesday, citing a person who heard the remarks.
Every social media service wants a chunk of TikTok's US customers. Meta - the Chinese-owned service's biggest rival - is fighting that battle on several fronts.
Instagram continues to leverage TikTok’s volatile future in the US, with the latest reports suggesting that a separate app for Reels may be on the horizon. Instagram has long shed its reputation as a photo-sharing app, with short-form videos, aka Reels, bringing in billions of views every month. Here’s what we know about this potential update.