WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...
Contains the film creative 'Slow Dance' for Heinz Ketchup by the agency Leo Burnett in the US.
The B2B Institute is a think tank funded by LinkedIn that researches the future of B2B marketing and decision making. It partners with leading experts in academia and industry to study the impact of ...
The American Association of Advertising Agencies (4As) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 ...
AGENCY: Weber Shandwick New York / Publicis Collective Chicago / 160over90 Chicago Benchmarking the best PR work from across the globe.
Benchmarking the best PR work from across the globe.
Not only does South Africa have the world’s worst rape statistics but the culture of victim blaming thrives, so both Hype Magazine and Tears Foundation wanted to show that no person would do this to ...
Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.
Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.
A resurgence of product-focused ads, combined with evolving consumer habits, suggest the “era of brand is over”, Scott Galloway, professor of Marketing at NYU Stern School of Business, warned at the ...
WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...
WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...
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