Alok, who will join the panel discussion on the theme, ‘The missing ‘A’ word in your pitch: Time to introspect?’ at OAC 2025, ...

Taking place on July 18-19, 2025, at The Westin Mumbai Powai Lake, OAC will intensely examine the future of the OOH medium, ...

Superman movie, set to release on July 11th, the cable-stayed bridge was illuminated with stunning projections featuring the ...

The "smudged" effect on the initial text immediately draws attention, creating a visual metaphor for the very problem the ...

The World Out of Home Organization is setting up a network of women throughout WOO to promote connections, share best practice, provide support and inspire women throughout the OOH industry.

Building on data for each year back to 2019, the WOO Global Expenditure survey allows the tracking of the growth and ...

Gaurav brings with him a rich cross-category experience spanning OEM (Handset, Consumer Durables), FMCG, QSR, Telecom, and Media Services. He will draw on his extensive experience and insights at the ...

The company’s strategy focused on providing practical support and amenities for the millions of devotees participating in the annual festival. Polycab India implemented a distinctive out-of-home (OOH) ...

GenreAI introduces a data-layered, genre-aligned, psychographic-matched approach to cinema advertising.

In a memorable and delightfully interactive OOH campaign, quick-commerce platform Zepto teamed up with Hershey India to ...

Prior to his current role at Lowe Lintas, Kapil held significant leadership positions including National Creative Director at ...

Azazul’s impressive portfolio includes crafting campaigns for major brands such as Nescafe, Coca-Cola, Nestlé Maggi, Domino’s ...