Considered a gambling brand, People’s Postcode Lottery overcame strict regulations to partner with ITV for the broadcaster’s ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

Gen’s CMO Krista Todd believes the AI-created campaign will have saved the team in the region of a million dollars, but saved ...

Five of this year’s ads were recognised by over 50% of the British public during Ipsos’s ‘Race to Christmas’ survey, up from ...

Bluey has beaten Labubu in the final round of voting to take home the top prize. It has been a hard fought contest, but BBC ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

Marketing director Katherine Paterson says the retailer has “moved on tremendously” since she left in 2012 with regards data, ...

Product-focused ads from the two brands ranked among the UK’s top-performing Instagram campaigns this month, according to ...

Brands “subverting Christmas traditions without falling out of step with the festive spirit” have made this year’s “most ...

By confusing marketing for capital expenditure, marketers aren’t ‘speaking the language of finance’, they’re just using ...

Two small words can do big damage. Performance marketing gives marketers and C-suites the wrong idea about return on ...

With consumer confidence at the same level as this time last year, 2025 has been a “year of no progress”, according to GfK.