Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Learn why brands are turning to email marketing for ROI, ownership, and stability as social media platforms grow increasingly ...

Social Media Marketing - Trust in recommendations from social media influencers varies widely between older and younger ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

Marketing Strategy - The most important areas of marketing are the three Ps: positioning, presentation and panache.

AI integration, small communities, authentic influencers, Sales-Marketing alignment, and first-party data—that are reshaping ...

Explore how a multicultural marketing mindset and cultural intelligence drive business growth, helping brands connect ...

This article explores how agencies can communicate their value to clients by reframing AI as a tool that complements strategy ...

Deciding between micro- and macro-influencers? Understand key differences and strategic insights to choose the right influencers that align with your brand's marketing campaign goals.

Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according ...