When You Know It’s Right, Don’t Change a Damn Thing” highlights how the bourbon brand has stayed true to its heritage instead of embracing fads.

The suit, similar to one filed by OpenX last month, comes as the remedy phase of Google’s ad-tech antitrust trial is set to ...

Kittle Things,” an original show from sports entertainment platform DAZN, has also drawn sponsorships from Little Caesars, Lysol and PrizePicks.

While the consumer habits of Gen Z are largely established, those of Gen A are still forming, which means their brand ...

Two independent media companies have joined forces to provide marketers an alternative to agency holding companies.

While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could ...

As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more app conversions and ...

Ten-figure acquisitions, new agency experiments and organizational changes are underway, but the real key may be ...

Launched with a tear-jerking ad around the NFL’s opening weekend, “Behind Every Baby” features several social-first elements like influencer partnerships.

The effort, created by longtime agency Wieden+Kennedy Portland, furthers the brand’s work to realign around sports and ...

The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times ...

Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game without ...