Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the ...
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.
The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.
The pizza chain has reestablished local marketing co-ops and plans to launch a creative platform in collaboration with new ...
George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye ...
The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV ...
The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention ...
The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern ...
A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics ...
Kayak is poking fun at millennial travel anxiety in a new brand platform and tagline, “Got That Right,” according to ...
The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a ...
CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.
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