The expansion of Impression-Based Remarketing gives advertisers more flexibility and cross-campaign reach for stronger audience targeting.

Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.

The integration lets advertisers import cost data, access lead gen reports, and build funnel-based audience segments.

Google's latest conversion metric lets advertisers track the brand buzz their ads generate across Search and YouTube.

AI is driving smarter, faster, and more ethical reputation repair. Discover the tools helping brands protect and rebuild their image online.

Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service ...

Stay ahead of the curve with tools that simplify SEO, help improve visibility, and adapt to the AI search landscape.

A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.

Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official ...

Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising ...

This June 2025 core update came a few months after Google’s first core update on the 2025 year, the March 2025 core update.

A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.