A target market is a specific group of people that you have determined to be desirable as part of your customer base. How you define that group will vary depending on the products and services you ...

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can ...

One of the first steps that are mentioned for any effective marketing plan is figuring out your target audience; the people you want to deliver your message to. On the face of it, that seems like a ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated ...

While most shoppers are still using one or two keywords for a traditional online search, longer, more complex queries are on ...

At Target Corporation, where 2019 comparable sales growth at 1,800+ stores was 3.4% and digital sales growth was 29%, the competition never seems far away. Buffeted by Amazon and Walmart, Target has ...

There’s going to be a time when your biggest competitor has a good day. That’s inevitable in business (or just in life). It would be easy to get discouraged, but there’s a better way, and Target just ...