Programmatic advertising is an automated way of purchasing online ad impressions that uses algorithms and user data to accurately hit the target audience. In the conditions of fierce competition and ...

While the digital marketing landscape of 2025 promises to be exhilarating, it will also be demanding. From AI-driven ...

Decisions pending in deceptive-marketing suits against nicotine products could soon forge a path for related litigation.

While it might seem like the only thing marketers talk about is digital strategy, brick-and-mortar marketing is not dead. In fact, Gen Z prefers to shop in person about as much as their baby boomer ...

An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.

As the Q4 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

Nextdoor is a hyper-local social media platform that connects people who live in the same immediate geography. Users on the ...

B2B marketing is in demand as business-facing companies seek to bolster their advertising efforts.

As of 2024, the global digital advertising industry faces a staggering Rs32,000 crore ($3.8 billion) in wasted ad spend. The ...

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising.

Little wonder then that brands looking to cash in on the cricket fever are exploring influencer marketing as an alternative ...

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...