It’s never too late to turn a pitch around.” There’s a message most agency leaders will have told their teams at some point, ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience.

Decisions pending in deceptive-marketing suits against nicotine products could soon forge a path for related litigation.

As the Q4 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

Agencies that consistently invest in themselves build credibility, attract stronger prospects and create a robust qualified ...

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

Looking back on advertising & marketing services stocks’ Q4 earnings, we examine this quarter’s best and worst performers, ...

B2B marketing is in demand as business-facing companies seek to bolster their advertising efforts.

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

Brunner, one of Pittsburgh's biggest independent integrated marketing agencies, on Monday said it has acquired Rakuten ...