Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and ...

Business research methods function to collect and convert raw data into the information you must have to make good business decisions. However, while all small-business owners should work on ...

Understanding everyday social practices is challenging as many are mundane and taken for granted and therefore difficult to articulate or recall. This paper reflects on the challenges encountered in a ...

The World Wide Web contains a vast corpus of consumer-generated content that holds invaluable insights for improving the product and service offerings of firms. Yet the typical method for extracting ...