March Madness just wrapped with the men’s tournament seeing massive increases in viewership for the Final Four, while the women’s tournament saw declines from last year’s historic highs. The sizable ...

Through humor, insight, and personal anecdotes, Whittaker offered a masterclass in how storytelling can cut through complexity, connect with people, and prepare brands for a future shaped by machines ...

In the race to attract advertisers and drive revenue, open web publishers face a sprint. Having long faced tough competition with social media platforms for transparent performance and scale, retail ...

Whittaker didn’t open with a list of stats or a product pitch. He opened with a story. A movie date, a zombie film, an unexpected moment involving a bathroom break app—all woven together into a ...

When most people think of artificial intelligence (AI), they think of cost savings – fewer staff, automated tasks, streamlined operations. While these benefits are real, they are far from the most ...

Hotels.com recently teased that something big was coming via TikTok this April — and that something, as it turns out, is a brand-new mascot named Bellboy. Bellboy has more than a few titles associated ...

Retail Media Networks (RMNs) are reshaping the way businesses approach digital advertising. Historically, advertisers have relied on third-party cookies and cross-platform tracking to reach consumers.

Buyers are exhausted. Cold calls, impersonal LinkedIn pitches, and automated email blasts are relentless. Plus, the numbers show they’re no longer effective. The average B2B cold email response rate ...

For too long, digital privacy has been treated as a box to check. This represents an increasingly risky proposition. Instead of treating privacy as an obstacle to overcome, companies should ...

One of branding’s greatest strengths is its ability to convey an aspirational future. While this is true across all marketing disciplines, brand design has the potential to create deep, lasting impact ...

In an era where algorithms anticipate our next move, waiting around for customers to ‘discover’ your brand is an invitation to be overlooked. That’s because AI is reshaping the customer journey and ...

A few nights back, I curled up with a whiskey for the annual ritual of cleaning up the pics on my phone. Purging old lists, dry cleaning tickets, receipts and the like. Organizing the stuff worth ...